Skip to main content

Original text


Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Make Your Marketing Work- Track the Correct Analytics
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

You spend hours marketing your small business, but how do you know if your efforts are working?

Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights.

In this session, marketing strategist and SCORE mentor Cheri Bales will explain how these two analytics tools can guide businesses and marketers with strategy, implementation and evaluation.

You will learn:

  • Why you need to use marketing analytics
  • Which metrics to follow and what they mean
  • How your audience behaves
  • Customer acquisition costs (CAC)
  • Ad cost per click rates (CPC)
  • How to find the data to measure your ROI

Download the webinar transcript.

SHARE THIS EVENT
About the presenters
Cheri Bales - SCORE Mentor
Cheri Bales
Cheri has close to 30 years of marketing experience and regularly presents SCORE workshops on a variety of topics in Southwest Michigan. She loves data and analytics and wants to share the love in an easy to absorb method.
Read Cheri's full bio
The Power of Tiny Marketing Actions
This webinar will break down how to identify your best marketing channels, choose marketing tactics that work for your business and your audience, and more.
CONNECT
712 H St NE PMB 98848
}
Washington, DC 20002
1-800-634-0245

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with
Jump back to top